PPC campaigns and landing pages
Paid media connects an audience, an offer and a landing experience. We review those together before recommending how to allocate spend. A lower cost per click is not a useful result if the traffic cannot become an appropriate customer.
We start with margins or lead value, sales capacity, the purchase cycle and the available measurement. For lead generation, a submitted form and an accepted sales opportunity should be distinguished. For ecommerce, attributed revenue still needs to be interpreted alongside margin, returns and other acquisition costs.
Choose the right advertising channels
Search can respond to existing intent; social can introduce or revisit an offer. Neither channel is automatically appropriate for every business. The campaign plan explains which audience or intent is being tested and what would justify changing the budget.
Plan your advertising budget
Use the PPC budget calculator and ROAS calculator to explore inputs. They are planning illustrations, not forecasts. Real campaign decisions need reliable conversion data and feedback from the people handling the sales.
Discuss your target markets
Bird works from London and Essex with businesses serving nearby customers, the wider UK and international markets. We agree which of those audiences matters to this brief before recommending pages or campaigns. Contact the team to confirm meeting arrangements and bring the website, business priorities and any relevant constraints to the discussion.
