WordPress technical and content SEO
WordPress can publish posts, pages, taxonomies, archives and many plugin-generated URLs. An SEO review needs to understand why those URLs exist and who controls them. Installing another plugin is not always the right response to a template or editorial problem.
We look at the relationship between the theme, plugins, content model and what search engines actually receive. Titles, canonicals, robots directives and structured data should have a clear owner rather than competing outputs from several extensions.
Set up practical publishing controls
An editor should understand the purpose of a page, which fields need original input and what can be inherited safely. We can propose templates and checks that make routine publishing more reliable without expecting every author to become a technical SEO specialist.
Test WordPress SEO changes safely
Plugin updates, caching and theme changes can affect both performance and page output. We agree a staging and validation process appropriate to the website. The work is scoped around the existing WordPress installation, not a promise that every issue needs a rebuild.
Discuss your target markets
Bird works from London and Essex with businesses serving nearby customers, the wider UK and international markets. We agree which of those audiences matters to this brief before recommending pages or campaigns. Contact the team to confirm meeting arrangements and bring the website, business priorities and any relevant constraints to the discussion.
