Plan country and language versions
Customers in two countries can share a language while needing different prices, delivery details or service information. Customers in the same country may use different languages. We identify those needs before choosing URLs or commissioning translation.
The content owner matters as much as the initial launch. Every version needs a plan for product changes, legal or commercial information, customer support and ongoing editing. Publishing versions the business cannot maintain creates avoidable confusion.
Implement hreflang and regional navigation
Canonicals, regional links and hreflang should reflect pages that actually exist. A language switch should take someone to the equivalent content when available, rather than disguise a move to an unrelated homepage. Missing versions should be handled honestly.
Localise the complete customer journey
We plan terminology, units, currency, examples and conversion routes with the people who know the market. Native-language review is needed before publishing translated material. English regional pages are not presented as translations into another language.
Discuss your target markets
Bird works from London and Essex with businesses serving nearby customers, the wider UK and international markets. We agree which of those audiences matters to this brief before recommending pages or campaigns. Contact the team to confirm meeting arrangements and bring the website, business priorities and any relevant constraints to the discussion.
