Define your website development requirements
Custom development often connects a website with another part of the business: a catalogue, CRM, customer account, booking system or operational workflow. We start by identifying which system owns the data and what should happen when information changes or a connection fails.
The technical choice follows the job. A static website, a small server endpoint and an authenticated application have different requirements. We recommend the least complicated approach that meets the agreed behaviour and can be operated responsibly.
Agree functional testing and acceptance criteria
A feature needs more than a description of the happy path. We agree inputs, permissions, outputs, exceptions and what a successful test looks like. That gives the business and developers the same definition of completion.
Document and maintain your website
Access, deployment, monitoring and ownership should be documented in proportion to the system. Dependencies and running costs belong in the scope. We can build around an existing platform where appropriate rather than assume every custom requirement needs a complete rewrite.
Discuss your target markets
Bird works from London and Essex with businesses serving nearby customers, the wider UK and international markets. We agree which of those audiences matters to this brief before recommending pages or campaigns. Contact the team to confirm meeting arrangements and bring the website, business priorities and any relevant constraints to the discussion.
