Review your existing website before redesign
A redesign should begin with an inventory of the current site, the journeys people use and the evidence worth retaining. Starting from a blank design file can miss valuable content, useful URLs or an enquiry route the business relies on.
We review pages by purpose rather than assume every URL needs a new design. Some need better evidence or clearer copy. Others overlap and may need consolidation. Each change should explain what the visitor gains and what happens to the old URL.
Plan content, redirects and launch
Content approval, redirects, tracking, integrations and forms all affect the delivery plan. We identify dependencies early so they do not become last-minute exceptions after the visual design is signed off.
Measure results after your website redesign
We agree representative journeys and technical checks before release. After launch, results need to be interpreted alongside seasonality, campaign changes and measurement differences. A redesign is an opportunity to improve the system, not a guarantee of more traffic.
Discuss your target markets
Bird works from London and Essex with businesses serving nearby customers, the wider UK and international markets. We agree which of those audiences matters to this brief before recommending pages or campaigns. Contact the team to confirm meeting arrangements and bring the website, business priorities and any relevant constraints to the discussion.
