WordPress page and content structure
A useful WordPress build should make everyday changes understandable. We identify the content types, relationships and editing tasks before deciding which fields or components the team needs.
A project page, for example, might need a title, context, image gallery and related services. That information should be entered once and displayed consistently wherever it is used. Copying an entire page layout can create avoidable inconsistency.
Choose maintainable WordPress features
Some content benefits from a controlled template; another page may need a small set of flexible sections. We agree that balance with the people who will publish. More controls are not automatically easier to use.
WordPress training and handover
Preview, approval, publishing and rollback responsibilities need to be understood. Training and documentation are scoped around the actual editor tasks. Themes, plugins, licensing and ongoing maintenance should be clear before launch, alongside search, accessibility and performance acceptance.
Discuss your target markets
Bird works from London and Essex with businesses serving nearby customers, the wider UK and international markets. We agree which of those audiences matters to this brief before recommending pages or campaigns. Contact the team to confirm meeting arrangements and bring the website, business priorities and any relevant constraints to the discussion.
