Ecommerce category and product SEO
An ecommerce site can generate many URLs without giving shoppers more useful choices. We review which categories meet distinct demand, which filters simply help customers browse, and how product variants should be presented.
Search requirements need to fit merchandising, stock and the platform. A category with genuine demand may need stable navigation, useful product selection and an explanation of what to compare. A temporary filter combination may not need a separate search landing page.
Help customers find and compare products
Technical access is only part of the work. Customers need enough information to select the right item, understand delivery and make a purchase. Product descriptions, specifications, availability and internal recommendations should reflect the actual catalogue rather than repeat a category introduction everywhere.
Measure organic sales and revenue
We consider category discovery, product engagement and completed purchases, alongside stock and seasonal changes. Revenue attribution has limits, so the measurement plan identifies what the available data can show and where commercial interpretation is still needed.
Discuss your target markets
Bird works from London and Essex with businesses serving nearby customers, the wider UK and international markets. We agree which of those audiences matters to this brief before recommending pages or campaigns. Contact the team to confirm meeting arrangements and bring the website, business priorities and any relevant constraints to the discussion.
