GEO & AI Search Optimisation

GEO describes work intended to make a business’s information accessible and useful in AI-assisted discovery. It overlaps with technical SEO, clear content and reliable business information. We define the surfaces and questions to investigate before recommending changes.

Search engines and AI experiences can use overlapping sources and discovery methods. A sensible programme addresses the website’s underlying accessibility, content and relevance while investigating the additional surfaces that matter to your customers.

No. The systems choose what to retrieve or display, and responses can vary. We can improve and test the information you publish, but we cannot promise a citation, recommendation or position in an answer.

We define a repeatable set of questions and record the context, date and observed responses. Referral and enquiry data can provide additional evidence where available. Sampled answers are observations, not a complete measure of how every customer sees your business.

Only publish material that has a useful purpose and can be checked by someone responsible for it. We review existing pages and information gaps first. Production speed alone is not a reason to add more URLs.

Share the services, audiences and customer questions that matter, alongside your website and existing search work. We can then agree the investigation, content responsibilities and measurement limits. Claims about your business need a reliable source and an owner.