Google Ads keyword and campaign strategy
A keyword is not enough to establish intent. We review what people actually searched, the offer shown, the page reached and what happened after the click. Irrelevant traffic may require a negative keyword; a relevant query with poor results may need a better landing page or offer.
Campaign structure should make those decisions possible. We discuss product or service priorities, geography, budget control and conversion measurement before launching or restructuring an account.
Track qualified leads and sales
For a service business, calls and forms need feedback from the team handling them. Where the platform and permissions allow, useful qualification signals can improve the picture. We avoid treating every contact as equally valuable.
Test campaigns against your targets
The highest-volume product is not always the highest-priority product. Stock, margin, capacity and seasonality all matter. We agree a review cadence and what evidence would justify a budget change, without promising a fixed return from a particular spend.
Discuss your target markets
Bird works from London and Essex with businesses serving nearby customers, the wider UK and international markets. We agree which of those audiences matters to this brief before recommending pages or campaigns. Contact the team to confirm meeting arrangements and bring the website, business priorities and any relevant constraints to the discussion.
