Cost per click is the amount charged for an advertising click; average CPC is spend divided by clicks.
A practical example
A campaign spending 600 on 200 clicks has an average CPC of 3.
What to watch for
Cheaper clicks are not automatically better. Review relevance, conversion rate and contribution after acquisition costs.
Related reading
Explore Click Through Rate (CTR) and Cost Per Acquisition (CPA). Try our break-even ROAS calculator for a practical next step. See how this fits into Paid advertising.