Marketing material delivered physically to a recipient’s postal address.
A practical example
A business sends a relevant printed guide to a selected audience and uses a dedicated response code to measure enquiries.
What to watch for
Plan audience selection, data permissions, printing and fulfilment together. Response attribution is imperfect when recipients later use another channel.
Related reading
Explore Word of Mouth (WOM) and Return on Investment (ROI). See how this fits into Digital marketing services.