Investigating how people search, what they need and which topics are relevant to a business.
A practical example
A supplier groups product searches separately from installation questions and local service enquiries.
What to watch for
Search-volume tools provide estimates. Prioritise audience intent, commercial fit and achievable content quality rather than volume alone.
Related reading
Explore Search Intent and Long-Tail Keywords. Try our search result preview for a practical next step. See how this fits into SEO services.