Improving website content, layout, speed and interactions for people using mobile devices.
A practical example
A team simplifies an enquiry form, resizes imagery and checks that the keyboard does not obscure the submit action.
What to watch for
Optimisation needs device and connection testing. A desktop screenshot resized to a narrow width is not enough evidence of a good mobile experience.
Related reading
Explore Mobile-Friendly Website and Page Speed. See how this fits into Web design.