A link-analysis concept introduced by Google that uses links between pages as part of assessing their importance.
A practical example
A site architecture review considers how relevant internal links connect important pages.
What to watch for
Google does not publish a current toolbar PageRank score. Third-party authority metrics and simple link counts are different measurements.
Related reading
Explore Backlink and Link Juice. Try our search result preview for a practical next step. See how this fits into SEO services.