Google Ads’ keyword-level diagnostic for expected click-through rate, ad relevance and landing-page experience in Search campaigns.
A practical example
An advertiser investigates a below-average landing-page component before changing the page and campaign alignment.
What to watch for
The displayed 1–10 Quality Score is a diagnostic, not the auction-time calculation itself or a business outcome to maximise alone.
Related reading
Explore Landing Page and Click Through Rate (CTR). Try our break-even ROAS calculator for a practical next step. See how this fits into Paid advertising.