A structured investigation of issues and opportunities affecting a website’s organic search performance.
A practical example
An audit combines crawl evidence, search data and page review to prioritise problems by impact and implementation effort.
What to watch for
A long list of warnings is not a strategy. Establish which findings matter to the business and validate changes after implementation.
Related reading
Explore Technical SEO and Google Search Console (GSC). Try our noindex checker for a practical next step. See how this fits into Technical SEO.