The glossary

Search Engine Optimisation (SEO)

Improving a website’s content, technical foundations and credibility so relevant audiences can discover it through unpaid search.

Improving a website’s content, technical foundations and credibility so relevant audiences can discover it through unpaid search.

A practical example

A specialist supplier publishes useful service information, resolves indexing issues and connects related resources with clear links.

What to watch for

SEO requires time, expertise and maintenance. Rankings and traffic do not guarantee qualified enquiries, and search providers do not guarantee positions.

Explore Technical SEO and Search Intent. Try our search result preview for a practical next step. See how this fits into SEO services.

Further reading

Google’s SEO starter guide.