Social media marketing: using social platforms to reach people through content, community activity and advertising.
A practical example
A business shares useful demonstrations and evaluates the enquiries or purchases associated with its activity.
What to watch for
Reach and engagement are intermediate measures. Choose objectives and consent-aware measurement before treating social activity as a sales result.
Related reading
Explore Social Media Optimisation (SMO) and User-Generated Content (UGC). See how this fits into Meta advertising.