Tone of voice: the consistent character and style of a brand’s written or spoken communication.
A practical example
A technical company explains complex work plainly while remaining precise and professional.
What to watch for
Tone should fit the audience and situation. Consistency does not require every message to sound identical or put personality ahead of clarity.
Related reading
Explore Social Media Optimisation (SMO) and Call To Action (CTA). See how this fits into Digital marketing services.