The glossary

Yelp

A business discovery and review platform.

A business discovery and review platform.

A practical example

A business can review its listing information and respond constructively to genuine customer feedback.

What to watch for

Platform use and audience relevance vary by market. Follow the platform’s current review rules and avoid fabricated or misleading reviews.

Explore Word of Mouth (WOM) and User-Generated Content (UGC). See how this fits into Digital marketing services.