An open-source framework for building web pages with restrictions and components intended to support fast loading.
A practical example
A publisher may maintain an AMP version alongside a conventional article, with the appropriate canonical relationship.
What to watch for
AMP is optional. A fast, accessible standard web page can serve mobile visitors without maintaining a second format.
Related reading
Explore Mobile Optimisation and Page Speed. Try our noindex checker for a practical next step. See how this fits into Technical SEO.