A domain name that closely matches a search phrase a business wants to appear for.
A practical example
A hypothetical local business could choose a domain that combines its service and town.
What to watch for
Matching keywords in a domain is not a shortcut to rankings. Choose a usable brand and support it with relevant, reliable content.
Related reading
Explore Domain Name and Keyword Research. Try our search result preview for a practical next step. See how this fits into SEO services.