The glossary

Knowledge Panel

An information panel in search results that summarises details about a recognised entity.

An information panel in search results that summarises details about a recognised entity.

A practical example

A search for an established organisation may show a panel containing its name, website and other information.

What to watch for

Panel appearance and contents are controlled by the search provider. It differs from a standard result and from local business features.

Explore Knowledge Graph and Search Engine Results Page (SERP). Try our search result preview for a practical next step. See how this fits into SEO services.

Further reading

Google’s SEO starter guide.