The glossary

Search Engine Results Page (SERP)

A search engine results page: the page or experience showing results for a search query.

A search engine results page: the page or experience showing results for a search query.

A practical example

A query may produce organic listings, adverts, local features, images and other search experiences.

What to watch for

The layout varies by query, device, location and time. A fixed screenshot does not describe every user’s results.

Explore Featured Snippet and Meta Description. Try our search result preview for a practical next step. See how this fits into SEO services.

Further reading

Google’s SEO starter guide.