Earning or creating opportunities for relevant websites to link to useful content.
A practical example
A business publishes original research and shares it with journalists who may find it useful to cite.
What to watch for
Avoid buying or exchanging links primarily to manipulate rankings. Editorial relevance and useful resources are a stronger starting point than link quotas.
Related reading
Explore Backlink and Outreach. Try our search result preview for a practical next step. See how this fits into SEO services.