Contacting relevant people or organisations with something useful to share or discuss.
A practical example
An expert sends a journalist a concise explanation of original data relevant to an upcoming story.
What to watch for
Personal relevance and evidence matter. Mass unsolicited pitches and requests to exchange ranking links can damage relationships and create spam risks.
Related reading
Explore Link Building and Off-Page Optimisation. Try our search result preview for a practical next step. See how this fits into SEO services.