Visits attributed to unpaid search results under the reporting rules of an analytics system.
A practical example
An analytics report separates organic search visits from paid campaigns and direct visits.
What to watch for
Organic does not mean cost-free marketing. Consent, attribution and channel definitions can change reported traffic without changing actual demand.
Related reading
Explore Google Analytics (GA) and Search Engine Optimisation (SEO). Try our search result preview for a practical next step. See how this fits into SEO services.