Pay per click is an advertising payment model in which advertisers are charged for clicks.
A practical example
A search campaign targets relevant enquiries and directs each advert to an appropriate landing page.
What to watch for
PPC is a charging model, not a guarantee of profitable traffic. Track meaningful outcomes and check what costs your reported return includes.
Related reading
Explore Cost Per Click (CPC) and Return on Ad Spend (ROAS). Try our break-even ROAS calculator for a practical next step. See how this fits into Paid advertising.