An HTML summary that a search engine may use as the descriptive snippet for a page.
A practical example
A service page’s description explains its offer, audience and relevant differentiator in plain language.
What to watch for
Search engines can select text from the page instead. There is no universal character count that guarantees display or a ranking improvement.
Related reading
Explore Title Tag and Search Engine Results Page (SERP). Try our search result preview for a practical next step. See how this fits into SEO services.