The HTML title element, used to name a document and help describe it in browsers and search results.
A practical example
A service page combines the service’s specific name with the brand rather than repeating the same title everywhere.
What to watch for
Google can generate a different title link. Write a concise, accurate title; fixed character targets do not guarantee its display.
Related reading
Explore Meta Description and On-Page Optimisation. Try our search result preview for a practical next step. See how this fits into SEO services.