E-E-A-T means experience, expertise, authoritativeness and trustworthiness: concepts used in Google’s search quality evaluation guidance.
A practical example
A specialist article identifies its author, explains relevant experience and supports factual claims with appropriate evidence.
What to watch for
The older name E-A-T omitted experience. E-E-A-T is not a single numerical ranking factor, certification or score that an agency can buy.
Related reading
Explore Search Engine Optimisation (SEO) and White Hat SEO. Try our search result preview for a practical next step. See how this fits into SEO services.