An informal term for SEO practices intended to follow search-provider guidance and serve users.
A practical example
A team fixes crawl issues, improves factual content and earns relevant editorial references.
What to watch for
The label is not certification or a guarantee against ranking changes. Judge the specific practices and evidence rather than the marketing description.
Related reading
Explore Search Engine Optimisation (SEO) and Link Building. Try our search result preview for a practical next step. See how this fits into SEO services.