The glossary

SEMrush

A commercial digital-marketing platform offering search research, tracking and technical analysis tools.

A commercial digital-marketing platform offering search research, tracking and technical analysis tools.

A practical example

A team uses competitor estimates to identify topics that deserve direct investigation.

What to watch for

Third-party visibility and traffic metrics are estimates. Validate decisions against your own Search Console, analytics and business evidence.

Explore Keyword Research and SEO Audit. Try our search result preview for a practical next step. See how this fits into SEO services.

Further reading

Google’s SEO starter guide.